TopEleven.com
Designing for millions.
In 2015, we we’re approached by our friends from Nordeus – creators of Serbia’s most successful
software product played by millions – to help them rethink and redesign the landing page of
TopEleven.com, the first point of contact with the game for most users.
Millions of registered users
Millions of monthly active users
Million Facebook fans
Millions of iOS/Android downloads
I’m not a defender of old or new football managers.
I believe in good ones and bad ones, those that
achieve success and those that don’t.
José Mourinho
World’s Best Manager
Letting the product shine
With the look and feel of the game already defined and well known, our goal was to showcase it’s award winning design and features in full glory. And of course, Top Eleven’s face and one of the world’s most recognisable managers, José Mourinho features prominently.
Multiple ways to engage
With the game being on several platforms (web, iOS, Android), we featured several calls to action above the fold.
Users Come First
Using insights gathered from player’s data, the design and copywriting is focused specifically on the features we know the players care about the most.
Mobile Focus
With the game being played mostly on mobile devices, we made sure that the design works flawlessly across all mobile and tablet devices.
Brand Ambassador
We know that 29% of sport fans consider athlete endorsement of a product to be important. Luckily, we had Mr. Mourinho’s well known image to help steer users in the right direction.
Services we provided
User Interface &
Interaction Design
