Designing for millions.

The most played online football manager game. Ever.

In 2015, we we’re approached by our friends from Nordeus – creators of Serbia’s most successful
software product played by millions – to help them rethink and redesign the landing page of, the first point of contact with the game for most users.

Millions of registered users

Millions of monthly active users

Million Facebook fans

Millions of iOS/Android downloads

I’m not a defender of old or new football managers.
I believe in good ones and bad ones, those that
achieve success and those that don’t.

José Mourinho

World’s Best Manager

Letting the product shine

With the look and feel of the game already defined and well known, our goal was to showcase it’s award winning design and features in full glory. And of course, Top Eleven’s face and one of the world’s most recognisable managers, José Mourinho features prominently.

Multiple ways to engage

With the game being on several platforms (web, iOS, Android), we featured several calls to action above the fold.

Users Come First

Using insights gathered from player’s data, the design and copywriting is focused specifically on the features we know the players care about the most.

Mobile Focus

With the game being played mostly on mobile devices, we made sure that the design works flawlessly across all mobile and tablet devices.

Brand Ambassador

We know that 29% of sport fans consider athlete endorsement of a product to be important. Luckily, we had Mr. Mourinho’s well known image to help steer users in the right direction.

Services we provided

User Interface &
Interaction Design

User Experience

Need to reach millions of users?



We'd love to learn more about your project and see if we're a good fit.